DISTRIBUTION
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WHAT IS THE DISTRIBUTION INDUSTRY?
A distributor is an entity that buys noncompeting products or product lines and sells them direct to end users or customers. Most distributors also provide a range of services such as technical support, warranty or service. Distributors are essential in helping reach markets manufacturers could not otherwise target.
Manufactureres
A manufacturer is a person or a registered company that makes finished products from raw materials in a bid to make a profit.
The goods are later distributed to wholesalers and retailers who then sell to customers.
Wholesale
Wholesale purchase is almost always made in bulk, and because of that, you pay a discounted price for the purchase. After you buy products from a wholesaler, you can then sell them at your own store at a higher price to make a profit.
The difference between the retail and the wholesale prices is called the margin.
Retai
A retail sale occurs when a business sells a product or service to an individual consumer for his or her own use.
The transaction itself can occur through a number of different sales channels, such as online, in a brick-and-mortar storefront, through direct sales, or direct mail.
